Introducing GRW AI: A New Advantage for VALR Clients

Introducing GRW AI: A New Advantage for VALR Clients

Event Date:


Thursday, Oct 16 2025 - 1PM Eastern

There’s no shortage of individuals or companies that will tell you they can turn your sales around with the click of a button. LinkedIn in-mails promise results for a mere 15 minutes of your time and an investment into their automated tool or scheme. There’s a difference, however, in the power of a personal recommendation, the referral of a friend, the oldest trick in the book: word of mouth marketing. 

We at VALR Advisors found a company that we’re excited about passing along to our clients. A company that you won’t find in your LinkedIn in-mail box because they know the power of word-of-mouth marketing. Grw Ai is a New Zealand-based tech agency that develops sales reps and teams, all for the sake of personnel development and by extension, revenue growth.

What do they do? Let’s put it like this: think of the best mentor, manager, coach you’ve ever had, and imagine having them in the room for every cold call, every client meeting, every sales call you embark on. They whisper real-time advice in your ear, provide insights into each individual client, and offer feedback about how the call went and what could go better next time.

Enter Taylor. She’s the real-deal AI version of the best sales coach you’ve ever met. She has a full context engine, uploaded with client details, personality traits, communication methods. She also stores your sales reps’ data saved in her bank, and can offer entirely personalized advice based on their sales method, communication styles, and history.

The components of Taylor and of Grw are what makes them entirely special. Anyone can hire a sales manager, but no human sales manager can take something as complex as human interpersonal communication, behavioral insights and predictive measures to analyze conversations and give sales reps feedback based on their personal styles, then go rinse and repeat for a whole sales team.

If your team is looking to level up their sales skills with personalized, real-time guidance, Grw AI is worth a closer look. It’s about revenue growth, yes, but it’s also about developing people, building confidence, and driving results in a way that no single manager could replicate. Let us introduce you. Email info@valradvisors.com for more information.

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Introducing GRW AI: A New Advantage for VALR Clients

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Key Takeaways

Tags:
Executive Development
executive coaching
leadership development
strategic consulting

Mike Brunnick

VALR Founder

With over 35 years of leadership experience, Mike has led teams in the military, government, nonprofit, and private sectors.  In his 25 years in the B2B technology space, Mike led global teams in the fields of training, services, products, sales, and customer success.  As such, he has a unique perspective on how the parts of a go-to-market (GTM) team work together, and how they impact the customer experience.

His specialty is leading teams within organizations who are looking to make successful exits. His track record includes exits with: Vignette (acquired by OpenText), Autonomy (acquired by HP), SocialWare (acquired by ProofPoint), and, most recently, QAD (acquired by Thoma Bravo).

Mike has a BS from Holy Cross, and has earned a Bronze Star with Combat "V" for valor as a Platoon Leader in the Marines during Operation Desert Storm.

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