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The #1 reason people want to work for an organization: trusted leadership. Which means a lack of trust could be your company's greatest expense. VALR Advisor’s Trust Edge Leadership Institute certification means you get more than just advice — you get a structured, measurable process to increasing clarity and leading teams with bravery.

In a business landscape driven by competition and customer-centric strategies, understanding and optimizing the customer journey is critical. For executives, mapping this journey and aligning it with internal roles and responsibilities ensures not only customer satisfaction but also operational efficiency. Each stage of the customer journey—from awareness to advocacy—involves specific touchpoints that require ownership within the sales and marketing team. Here’s an in-depth look at
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