The "Diagnose & Accelerate" GTM Strategy - A VALR Advisors and GRW AI Collaboration

Positioning RepFit, GRW, and VALR Consulting for a Unified Go-to-Market

This memo outlines a strategic narrative for positioning our new RepFit assessment with our GRW.ai partnership. We have a unique, "one-two punch" offer that is far more valuable than the sum of its parts. RepFit and GRW are not competitors; they are two essential, complementary parts of a single "Sales Transformation" solution.

Our core story is simple: RepFit tells you what to do. GRW does it at scale.

Here is the three-step framework for positioning our services:

The VALR Sales Transformation Stack

Step 1: DIAGNOSE with RepFit™

• What it is: The foundational assessment. RepFit is our proprietary tool, built on 40+ years of behavioral science, that "cuts through the noise" of past performance to measure your team's core Sales DNA.
• The Problem it Solves: It answers the "Who?" and "Why?".
  
  • Who do we have on our team?
  • Who should we hire?
  • Why is our top rep successful? Why is another rep struggling?
  • Where does each rep win (their "Sales Archetype") and what are their specific, innate coaching needs?
• Positioning: "We start with RepFit to get a scientific, data-driven baseline of your entire sales team. Before we build a plan, we must have a clear, objective blueprint of your talent. This is the blueprint."

Step 2: OPTIMIZE with VALR Consulting

• What it is: Our core strategic advisory and training services.
• The Problem it Solves: It answers the "How?" and "What now?".
  
  • How do we structure our team based on these RepFit blueprints?
  • How do we align territories, create peer-coaching pairs, and optimize the sales process?
  • What is the targeted enablement plan for each "Sales Archetype"?
• Positioning: "Armed with the RepFit data, our C-level advisors and military leadership experts work with you to build a strategic plan. We optimize your sales structure, processes, and enablement programs to align with the actual strengths and gaps of your team. We get your house in order before we install the engine."

Step 3: ACCELERATE with GRW.ai

• What it is: The AI-driven execution engine.
• The Problem it Solves: It answers the "Now...at scale."
  
  • How do we execute this personalized coaching plan for 100+ reps, every single day?
  • How do we give reps real-time feedback the moment they need it?
  • How do we free up sales managers from daily performance coaching to focus on high-level strategy and deal-closing?
• Positioning: "Finally, we implement GRW's AI Sales Leader, 'Taylor,' to execute your strategic plan at an infinite scale. Taylor is configured with your playbook and informed by the RepFit insights, provides the personalized and proactive, 24/7 coaching that human managers simply can't. This is the engine that brings the blueprint to life and accelerates your results."

The Client-Facing Pitch:

"Our approach is a complete solution. We don't just sell you a tool, and we don't just give you a static report.

1. First, our RepFit assessment diagnoses the core 'Sales DNA' of your team, giving us a scientific blueprint for every single rep.
2. Next, our advisors use that blueprint to build a strategic plan, optimizing your sales process and creating a custom-fit enablement program.
3. Finally, we implement GRW's AI as the engine to execute that plan, providing the 24/7, personalized coaching to turn that blueprint into measurable performance.

RepFit tells us precisely where to aim. GRW provides the firepower to hit the target, every rep, every day."